FIFA Proposes Selling Minority Stake in World Cup Commercial Operations, Drawing Strong Opposition from UEFA

FIFA announced plans to create FIFA Forward Enterprise (FFE), a new commercial subsidiary to manage its major events like the World Cup, and intends to sell minority stakes to external investors to raise up to $4.2 billion for global football development. This proposal has been met with fierce criticism from UEFA, which accused FIFA of treating football as a financial asset and is planning an emergency meeting with its 55 member associations to discuss a potential World Cup boycott.