FIFA's 32-year World Cup sponsorship deal with McDonald's reportedly ending

Global fast-food giant McDonald's is reportedly concluding its 32-year commercial partnership with the FIFA World Cup. The sponsorship, which began with the 1994 World Cup in the United States, concluded after the 2026 edition, co-hosted by the US, Mexico, and Canada. The decision comes as McDonald's evaluates its marketing strategies, with reports indicating that the 2026 World Cup campaign 'underperformed versus expectations.'