Apple CEO Foresees Product Price Hikes Due to AI-Driven Chip Demand

AI-generated NewsSnap summary based on source reporting.
Published: 2026-06-18T12:10:00Z
Category: technology
Source: BNN Bloomberg
Original source

Tim Cook, Apple's CEO, indicated that the increasing demand for memory chips, fueled by the artificial intelligence boom, will inevitably lead to higher prices across Apple's product range. He noted that the company has previously absorbed these costs but can no longer sustain this practice. This suggests potential impacts on consumer spending and the broader tech market.

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