Samsung Seeks Up to 20% Hike in DRAM Prices for Q3 2026, Impacting Future Smartphone Costs

Samsung Electronics is reportedly negotiating with clients to raise its DRAM Average Selling Price (ASP) by up to 20% in the third quarter of 2026. This aggressive stance follows significant DRAM ASP increases in Q1 and Q2 2026. The price hike is expected to directly impact the cost of future mobile devices, including upcoming flagship smartphones from Samsung and Apple, as Chinese vendors are already trimming their targets due to rising component costs.