WhatsApp Business Accounts Face New Charges for Service Messages Starting October 1

Meta has implemented a policy change for WhatsApp Business accounts, effective October 1, 2026. Solution Providers and businesses using direct integrations will now be charged per service message if a payment method is not on file. This update is part of Meta's H2 2026 pricing adjustments and affects non-template service messages sent within a 24-hour customer service window.