Sportswear Brand On Adopts Google Cloud AI for Enterprise Migration and Operations

AI-generated NewsSnap summary based on source reporting.
Published: 2026-10-08
Category: technology
Source: Google Cloud (via PR Newswire)
Original source

Sportswear company On has partnered with Google Cloud, designating it as its enterprise AI backbone. The collaboration involves using AI agents to migrate 24 core services, drastically cutting migration time from three months to two weeks per service with minimal disruption. This strategic move aims to consolidate data, compute, and AI on Google Cloud, enhancing workforce productivity and enabling the development of custom internal AI agents using Gemini Enterprise.

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