Meta's Muse AI Agent Achieves Rapid User Adoption and Strong Revenue Projections

Meta Platforms' personal AI agent, Muse, launched on September 8, has quickly surpassed five million downloads in the US and Canada, outperforming OpenAI's ChatGPT in initial adoption. Investment bank Citi projects Muse could generate over $39 billion in revenue for Meta by 2030, positioning the company as a leader in the consumer AI agent market. This strong debut has prompted some Australian growth managers to adjust portfolios, making Meta a top holding.