Trump administration seeks to raise North American auto content to 82%, with half from U.S.

The Trump administration has demanded Mexico increase the regional content level in North American-built cars and trucks to 82% for preferential trade deal access, with 50% of that value originating in the United States. This proposal was presented to automakers during bilateral talks to revise the U.S.-Mexico-Canada Agreement (USMCA), from which Canada was excluded.