EU AI Act's transparency obligations for AI-generated content come into force

As of August 2, 2026, the transparency obligations outlined in Article 50 of the EU AI Act have become effective. This mandates that providers and deployers of AI systems that interact with humans or generate content must inform users of AI interaction and ensure that AI-generated content is clearly marked as artificial in a machine-readable format. The AI Office and national authorities are now fully empowered to enforce and sanction breaches related to general-purpose AI models.